student project
Project
Rebranding and web development
Challenge
Turn an existing Abbotsford shop into a modern and iconic business. Create a nostalgic and fun identity to match the downtown Abbotsford area and bring a stronger digital presense to help compete with large corporations.
Solution
With the use of close-up product and experience photography, bright colours, strong typography and iconic brand elements, should easily compare to large companies like EB Games, as well as other small local competitors.
Competitors are seen using mostly graphic elements over photography, and a deep red or green as their primary colour—complemented with black and white.
Building a substantial brand online helps bring the growing establishment to another level compared to other local shops, and makes news and updates more readily available to consumers.
