student project
Project
Design an annual report with strong, engaging visual theme and concept
Challenge
Evolve the existing annual report for Destination BC from a bare-bones word document to a visual journey through the province, while also making the content easier to read and digest.
Solution
The branding for Destination BC is already very well established—strong use of photography highlighting the wilderness, use of the custom wood-carved typeface, accompanying type styles, and subdued/deep colour palette.
Using the existing brand, it's simply matter of following the guidelines and developing styles for more heavy content-load; such as tables and several paragraphs.
